Led by Satyugjit Virk, PhD we strive to give you the most powerful research and design insights to maximize engagement and revenue for your product. We come with a wealth of qualitative and quantitative research and HCI experience in academia, big tech companies and startups.

Satyugjit Virk has a PhD in Educational Psychology from Teachers College Columbia and a Post Doc in Educational Gaming from Vanderbilt University (see publications here). He has undergraduate degrees in cognitive science and neurobiology and a corporate and patent law degree as well.

He has worked as both a designer and researcher for top companies such as Meta and AWS and as a lead researcher in complex domains such as Generative A1, Virtual and Augmented Reality and at successful startups like Earnin, Feedzai and Interactable. His PhD and post doctoral work pushed the boundaries of how to visualize complex STEM subjects for kids using cognition based simulations and games. Design wise, he specializes in taking highly complex information involving multiple related representations (graphs, visuals, numeric tables) and finding ways to consolidate and visualize it seamlessly using interactive apps and virtual simulations. Research wise, he excels at both foundational qualitative research and usability and matching them with analytics and quantiative surveys.

He has successful pioneered AI UX, Qualitative and Quantitative research methods courses at top companies like Amazon and is excited to train your team (product managers, designers, engineers) in these methods to empower them to do their own research. He excels at teaching things in an easy way that gets at how to apply research methods in the most practical, time saving and highest impact way possible.

Dr. Virk works with a series of design, research and statistician associates to bring the best quality work depending on your project.

Bernadette A. Bohan brings over a decade of experience in UX research, strategy, and AI-integrated product development to Cognitive Efficiency Inc. With a master’s in education and a background spanning roles at top global companies, Google, Microsoft, Deloitte, and more, specializing in making complex systems usable, accessible, scable and impactful.

Bernadette is an expert UX and AI strategist and led qualitative and quantitative research initiatives across technical domains, including developer tools, various tech platforms, voice AI, and mobile apps. She is known for building high-functioning cross-functional teams, championing inclusive design practices, and translating behavioral insights into product decisions that drive adoption and retention.

A passionate educator at heart, Bernadette combines her training in educational psychology with hands-on experience to guide teams in using AI-enhanced tools for fast, rigorous research. At Cognitive Efficiency, she helps startups scale research operations, improve usability for technical users, and integrate human-centered methods into fast-paced product cycles.